Sukhveen's Media blog 1 (2018)- Miss Fowler

Hearst publishing 1) Hearst Communications , often referred to simply as Hearst, is an American mass media and business information conglomerate based in New York City, New York. 2) Media industries and brands that make up the Hearst Communications conglomerate are-a wide variety of newspapers, magazines, television channels, and television stations, including the San Francisco Chronicle, the Houston Chronicle, Cosmopolitan, Esquire, 50% of broadcasting firm A&E Networks , and 20% of the sports broadcaster ESPN—the last two both co-owned with The Walt Disney Company. Also, " Hearst UK publishes 21 brands including ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping" 3) The global revenue for Hearst Communications (in dollars) for the most recent year on record is US$ 10.8 billion (2016). 4)" Hearst UK publishes 21 brands including ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our brands reach over one in three UK women and one in four UK m...

Language 1)  The colours are blue and black, these are stereotypical colours for men. This suggests that the magazine promotes a hypermasculine and traditional portrayal; of men. E.g. Bold, dominant and strong, reinforces gender roles. They follow aesthetic conventions (3 main colours), visual impact and clear communication. The cover lines are in capitals and in bold font and the lettering is tall.- more noticeable. The exclamation mark connotes power. Th e masthead is serif.  The longshot of the actor Vin Diesel, known for his physique and roles in action films, enables audiences to recognise he is a well established. His posture is very masculine, bold muscles stand out.  Verbs such as 'slay', 'blast' and 'wage' suggests battle, hypermasculine idea.  2)  Front cover- The model's head is covering the masthead which implies that MH is a well established brand-standard technique. Vin Diesel seen as an 'opinion leader', direct...

Men's Health Media Pack 1) The magazine introduces itself by giving some background information on what Men's Health is, and what it contains. How they can change and improve a person's lifestyle. 2) The introduction suggests that the representation of masculinity in Men's Health is hegemonic. This is because they have used an exaggerated version of masculinity by showing a man with large muscles, it also focuses on more stereotypical elements of masculinity. 3) The print statistics of Men's Health compared to GQ and Esquire is much more higher. This indicates that because Men's Health has a larger target audience , it has a larger readership, sales and circulation. 4) The difference between circulation and readership is that: Circulation : the actual number of copies printed and distributed. Readership : an estimate of how many people read the magazine in total (also known as readers-per-copy). 5) The circulation of Men's Health i...