Sukhveen's Media blog 1 (2018)- Miss Fowler

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Language: Reading an image - advert analyses- Reebok Reading an image-Nike  4) Reception theory 5) Semiotics: icons, indexes and symbols 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions

1) A series of films that follows  Todorovs theory  is  The Lord Of The Rings trilogy . Initially, the movie starts off with Frodo living happily in the shire with his uncle, Bilbo and they are about to celebrate his "eleventy first" birthday, so all their friends gather to celebrate this, including Frodo's best friend- Sam. They are all having a great time.- This is the  Equilibrium  as there is an  existing state of harmony.  However, as the movie progresses the  harmony is disturbed by an unfortunate event  as Frodo has no choice but to go on a quest to get rid of a ring which he found in his uncles house (Bilbo finds this in The Hobbit trilogy) so Sam is willing to go with him. The ring is  dangerous and destructive  and leads to a  chain of unfortunate events , such as the Orks taking over, Frodo gets possessed by the ring and there is also a war etc. This happens a lot in the second movie. This is known as the  Disequilibrium.   Ultimately , the trilogy finishes off

Factsheet 3: 1)  Visual iconographies  are very important because they  use codes and conventions.  An example which is used is  Science-Fiction.  - Star Wars and Star Trek 2) The examples which are provided for the  importance of narrative  in  identifying genre  are Independence Day, Deep Impact and The Day After Tomorrow. The  representation  of heroes is a part of the  codes and conventions  of the  genre. 3) There is  difference  in  representation  between characters in action movies and disaster movies. Characters within action movies are presented with  strength, dominance and power . The hero is usually  isolated . On the contrary the disaster movie usually often places the  heroic role  within a  group of people.  Often they all have  particular strengths  which play a part in solving the problem through the  collaboration of a group  who works together. 4) Bordwell noted the ways  some movies  could be  categorized.  He came up with many more  potential methods  of