Sukhveen's Media blog 1 (2018)- Miss Fowler

Media Factsheet 188- Score hair cream 1)  Advertising relied less on market research and leaned more towards creative instinct in planning their campaigns. " ads attempted to win over consumers with humour, candour and, above all, irony." , "relying more on photography than illustration" 2)  In the UK, advertising in the post-war period was characterised by campaigns that very effectively reinforced that idea that a woman’s place was in the home. 3)  The  mise en scene  within this advert signifies that the advert is targeting  men . They have used an  unrealistic  setting, which is jungle themed. This implies that the advert is meant to be a  fantasy,  almost  escapism.  The first aspect is the  costumes  they are wearing. The  setting  they have used in this advert is jungle themed, therefore they have dressed the actors according to this. We can see how the man is wearing safari clothes, which are khaki coloured, however the women are wearing high tops an

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising 1) Mistry suggest  advertising  has changed since the mid-1990s because advertising has increasingly employed images in which  gender  and  sexual orientation  of the subjects are ambiguous. There is also a growing number of  homosexual images and the meaning of their portrayal. 2) Female  stereotypes  that were found in advertising in the 1940s and 1950s were  traditional ideals  of masculinity being superior  over femininity. Prior to war,  feminist  articulated the idea of women having a career. However, soon after 1945 women were made to feel guilty by warnings of the 'dangerous consequences to home'. In 1950, women's magazines led to something called  'feminine mystique' . This placed more importance on housewife chores and reinforced  stereotypical ideals. 3) The increasing influence of clothes and make up changed representations of women in advertising because it led to p

1) In  'Ways of Seeing' , John Burger suggests  "all publicity works on anxiety".  Advertisement gives us the option to be an improved version  of ourselves. Berger  implies that  advertising makes buyers contemplate their future. It offers them a glamourous image  made by the product, the image then makes him envious of what he sees. The buyer is meant to image themselves  transformed  by the product into an object of envy for others. 2) Psychologists refer to referencing as  'knowingly' or 'subconsciously' , to lifestyles represented  to us ,by the media or real life, that we find attractive. we create a  vision  of ourselves living this  idealised  lifestyle, and then behave in certain ways that help us realise this vision. You could maybe link  'Bandwagon'  to this idea. This is because they may see others buying it and aspire to look like them. You could probably link  'Emotional appeal'  because it creates  strong feelings  for th

Nothing beats a Londoner 1) Todorov: equilibrium Throughout the clip we see how Todorovs theory has been used. The equilibrium would be how everyone gets on with their daily routine, and them slowly the problem develops . It is clear that the problem is causing a barrier between what they want to achieve (disequilibrium). However, these different characters are able to reach a new equilibrium because they restore order by being determined on reaching their goal. Barthes: enigma and action codes We can also see how Barthes theory has been applied. One obvious enigma code would be at 55 seconds where the girls says that she has to "fight her family". This will leave the audience pondering why. Also, an action code would be when the young boy at 12 seconds says that he has to "run two miles just to get to training" . This makes the audience in questioning of figuring out if the boy gets to training. Levi Strauss: binary oppos