Sukhveen's Media blog 1 (2018)- Miss Fowler

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Language: Reading an image - advert analyses Reading an image- Reebok 4) Reception theory 5) Semiotics: icons, indexes and symbols 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G Audience theory-Uses and Gratifications  11) Audience theory 2 - Bandura and Cohen - moral panic 12) Audience theory: Media Effects factsheet 13) Industries: Ownership and Control 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Regulation 17) Industries: Brand Values and Lines of Appeal

IKEA IKEA is a  globally popular store , which sells a  range homeware products  at affordable prices. Its values would be about  quality, optimism and having a personal touch . IKEA could fit in with several of Dyer's lines of appeal: rich, luxurious lifestyle due to their products being well furnished and at affordable prices and art, culture and history, this is because IKEA is global so is inclusive of all cultures. Their vision is  "to create a better everyday life for the many people".  Finally, self-importance and pride fits in with IKEA because they take their furnishings seriously and their employees have passion for selling and taking pride in the  high standards  of their products.  IKEA is about providing homeware for  everyone. Future New Look  New Look is a brand that offers a variety of clothing . I believe that New Look best fits into the categories of self-importance, pride and successful careers. I think this due to the high quality of many of the p

OFCOM Report 1)       The report suggests that TV viewing is  changing  as people are  increasingly  finding a  variety  of ways of viewing content other than just TV, via  laptops/tablets  etc. 2)   The report states that  “viewers aged 65+ watched an average of 5h and 44 mins in 2016, just three minutes less than 2012; in contrast, 16-24 year olds watched an average of 1h and 54 mins in 2016, 43 minutes less than in 2012.”  This suggests that older people are watching more television than younger people, it’s becoming a  trend. 3)  The report suggests that viewers are  satisfied  with public service broadcasting, because they have used stats, in 2016,  78%  of viewers were satisfied. Additionally, PSB channels are  “at the heart of the UK’s television viewing experience”  according to the report and  “each week 85% of the UK who have a TV in their household watch PSB channels” . This reinforces how satisfied viewers are. 4)        In the UK, PSB channels spent  £2.6bn  on c

1) The term  'Cultural Industries'  refers to the  creation, production and distribution  of products of a  cultural or artistic  nature.  Cultural industries  include television and film production, publishing, music, as well as crafts and design. Cultural industries are seen as  adding value  to the society and individuals. 2)  Hesmondhalgh  regards these as  core cultural industries . These are the industries that are centrally concerned with the industrial production and circulation texts: Broadcasting  Film industries Music industries  Print and electronic publishing Video and computer games Advertising, marketing or public relations Web design They have their  own dynamic , but these industries  interact and interconnect  with each other in complex ways. This is because they cooperate with each other for the same resources, such as A limited pool of disposable income A limited pool of advertising revenue A limited amount of consumption time Skilled cre