Sukhveen's Media blog 1 (2018)- Miss Fowler

1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Language: Reading an image - advert analyses  (Nike) Reading an image- Reebok 4)  Reception theory 5)  Semiotics: icons, indexes and symbols 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G Uses and Gratifications 11)  Audience theory 2 - Bandura and Cohen - moral panic 12)  Audience theory: Media Effects factsheet 13)  Industries: Ownership and Control 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Industries: Brand Values and Lines of Appeal 18) Representation: Introduction - Taken trailer analysis Trailer 2 analysis 19) Representation: Theory - MM article and application of theory 20) Representation: Feminism -

MM52 Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) This article analysis the dystopian representation of capitalist society in the latest Hunger Games film and the series as a whole, drawing attention to elements where media theory can be most usefully applied. 2) Those in power control ideas , as well as, resources. Panem is under dictatorship, President Snow runs everything. 13 districts exists in Panem; all the people that live there are poor. They have to serve 'The Capitol' (where the rich live). Using Marxist theory , we can see how the ruling class keep the poor under control through civic means , armies called 'peacekeepers' are sent to each district to punish anyone who tries to defy the authority.   3) The Hunger Games film suggests that the media are very powerful as they are able to influence and shape ideological beliefs . This is shown when President Snow deals with rebels by spreading fear among the districts, and his mai

1) One example of binary opposition I can suggest from watching this clip is  immigrants vs British people .  This is clearly illustrated as Nigel argues the point about  overcrowding  as a result of immigration and the general quality of life has gone down. Another binary opposition suggested from this clip is   rich vs poor . This is seen when Nigel makes the point about the upper classes being at a  disadvantage  because of overcrowding, but Russell makes the point about how money is not being distributed in an equal way and that the poor are also at a disadvantage because of this. Furthermore, another binary opposition in this clip is   immigration vs corruption . Russell mentions how people are worried about the  shortages of resources, taking away jobs, housing, not paying taxes  because of immigrants, but Nigel is the one who is really to blame because politicians are corrupt. One other binary opposition displayed in this clip is  racism vs anti-racism . Nigel's whole id

1) A  'collective' identity  is one that is primarily based around a  collection  of  individuals  who share a set of  traditions, values  and a similar understanding of the world that surrounds them. An example of this could be  British people . They believe in the democracy and freedom of the press, these ideas have traditionally been embedded in British people. Any consideration of a  'collective identity'  must take into account the role that  representation , and by any extension  're-presentation'  plays within the context of the  construction  of the  media text. 2) Food, in particular Fish and Chips/ Tea with biscuits. Multi-cultural The Queen Football London-Big Ben/Tower Of London/TFL These are all a part of  British culture  and  represent  Britain as a whole. 3) James May's Top Toys offers a  nostalgic representation  of Britain because it attracts an older  demographic  of people, these people are the ones who are more likely to feel

1)  Who are you Everyone has  constructed  an image of themselves to communicate their  identity , they want to be seen as this, when in reality they are really not. I think, therefore I am A time where the notion of the person was less  centralised  on, where our  identity  was based on aspects which were not within our control: class, age, gender, religion etc. From citizen to consumer Our identity is  constructed  through the creation of our desires and needs, going beyond essentials. The rise of the individual People began defining themselves as  individuals  in the second half of the 20th century and wanted to be unique and different. Branding and lifestyle Choosing products which best  represen t us/our personality. Who will we be? Social networking sites allow us to  create an image  of ourselves. 2) Rimmel (nail polish )- I like to wear nail polish frequently, they are high quality and nice. Apple - I have an IPad which I frequently use. New Look - Th

Media Magazine reading-MM40,PAGE 64 1) The article focuses on two texts, these are:  Pan Am  and  Beyoncé. 2)   Pan Am - They also have a magazine cover which is heavily  mediated  which has a purpose to be visually enjoyed by men. There is also a scene at the end where there is a close up of the 4 women's legs. This causes the men to turn around and stare, which suggests that they enjoy and get pleasure out of seeing the females walk, their appearance and generally their bodies. Beyoncé - She playfully gazes at the camera providing the audience with knowing winks in the 'sexy outfits'. Also, at one point she is openly rubbing her chest and body, whilst playfully looking down the camera, clearly submitting herself to  sexual objectification  and openly acknowledging the  'male gaze'.  However, she is controlling the gaze which  empowers  her. 3) I believe  sexism  still exists because women everyday are being  measured  against the  stereotypes - attractive, depende