Sukhveen's Media blog 1 (2018)- Miss Fowler

1) 'You have constructed a clear, mature essay consistently engaging with the question and proving your points with integrated theory and clear examples from the media text. Excellent!  Your first question is weaker- make sure you can apply media knowledge to unseen products as well as CSP's.' 2) Potential points missed out: Q1: Desirable men, using the aftershave makes you elite, desirable and wanted. Gender fluidity, 2019 advert, playing with stereotypical roles. Androgyny. Q2: Full marks. Q3: Are women depicted as sexually in the 'Score Hair Cream' advert? 3) 7/10 4) How meanings are created, how to apply these to unseen adverts. Gender fluidity representation, androgynous.  5) Even though I achieved full marks in this question, I could develop more on my view on how women are presented, not only for the use of men, but the fact that they are all white- link to colonialist values. Stereotypical portrayal of women, hierarchy. 6) ...

1) Advertising: Introduction - narrative in advertising   2) Advertising: persuasive techniques   3) Advertising: the representation of women in advertising   4) Advertising: Score case study and wider reading   5) Advertising: Maybelline case study and wider reading 6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

1)  The examples Gauntlett provides of the  "decline of tradition"  are: The  traditional view  of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful  'girl power' icons.  Meanwhile the  masculine ideals  of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the  problems of masculinity.  2) Gauntlett suggests that the media influences the way we construct our own identities. An example of this is a  magazine,  they promote  self-confidence  and provide  entertainment  and give the reader information about sex, relationships and lifestyles which can be put to a variety of uses. Additionally,  Television  programmes, pop songs, adverts, movies and the internet all also provide numerous kinds of  'guidance'.  Gauntlett claims tha...

That Boss Life' close textual analysis 1) Narrative & genre: narrative theory and sub-genre In regards with Propps theory we can see how there are two heroes and a princess . The two heroes would be Manny and Shayla, the princess would be the girl in the cab. When applying the mascara on the princess we can see how she is 'saved' by having a make over transformation . Additionally, there are action and enigma codes . The enigma would be the questions regarding the suitcase.- what's in the suitcase? 2 ) Cinematography: camera shots and movement In terms of camera shots there are many. There are lots of extreme close ups on the eye, so it shows what the mascara does, fetishisation. There are mid shots of the before and after of the transformation. There are establishing shots of the skyline, iconographic, NYC is an aspirational place. The movements are also significant. There is a tracking in shot to the suitcase. this adds to the pace. 3) Mise-en...