Audience Theory 2

1) In my opinion, I believe that the media is responsible for anti-social behaviour and violence to an extent. This is because the media portrays certain texts in a way that make the audiences see the text as promoting violence and anti-social behaviour. However, the media cannot be blamed for anti-social and violence because there are certain games which reflect this behaviour such as GTA 5.

2) Social learning theory is relevant in the digital age because some children could watch a violent video on YouTube and due to them being vulnerable they may start acting in this way.  I believe that young people are exposed to learning this type of behaviour from the media and internet because the amount of small children that watch videos on YouTube has increased, so they are more exploited to things which could be seen as having harmful effects and this is out of our control because we can't censor this. Also, due to smaller children still being vulnerable they aren't able to distinguish between right and wrong so its harder for them to understand that what they are doing is morally wrong, but they still act like this because they learn this from others actions.

3) Examples of moral panic:

War on drugs: 1970s- present
  • For example, a 2009 Australian study found that drug panel tests were unable to detect any drug in any of the 97 instances of patients admitted to the hospital believing their drinks might have been spiked. This made the public more wary about the impact of drugs and resulted in a moral panic.
Video games and violence- 1970s
  • The improvements in technology allowed for more lifelike depictions of violence in game such as Doom. The media generated frequent stories drawing connections between video games and violent behaviour as well as a number of academic studies reporting conflicting findings about the strength of correlations.
AIDS/HIV in the 1980s- Sexual Panic
  • The media outlets nicknamed HIV/AIDs the "gay plague" causing further stigmatization and misunderstandings about the disease.
Sex offenders in the 1990s- present
  • The media distorted facts of some horried sex offending cases. In the 1990s and 2000s there has been instances in the UK and USA related to child abuse.

Human trafficking- 2000-present
  • The media suggests that human trafficking can lead to prostitution and child abuse.

4) Examples of technopanics that create fear in society:

  • Online child safety 
  • Digital privacy
  • Cyber-security
5) The author suggests that technopanics should be addressed by increasing peoples knowledge on social learning, experimentation, resiliency and coping strategies rather than regulation. If steps must be taken to address these concerns, education- and empowerment-based solutions represent superior approaches to dealing with them compared to a precautionary principle approach, which would limit beneficial learning opportunities and retard technological progress.





6) In my opinion I believe that only some specific content should be regulated on the internet, things like- terrorism sites etc. However, if the internet is regulated then this would result in an increased amount of hacks. If the government tried and controlled what we can access then I think this would be wrong because people are entitled to see and watch whatever they want even if it if classified as wrong and this would result in extreme opposition but they know the consequences of being caught.

7) Gerbner's Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. In my opinion, I believe that audiences have become more media literate over time, therefore are able to interpret messages and beliefs with their own minds and not be influenced by media fake news. So the internet isn't really creating a fearful population because audiences are aware of what sort of content goes around and so viewers are becoming desensitised.

8) I believe that heavy internet use is something our society has been accustomed  to. However, it may be worrying for the younger generation as they will be brought up by constantly using the internet, which may affects their health and socialising. If I were to define 'heavy internet use' it would be spending the majority of your time on the internet constantly.


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