Psychographics- Audience classification (presentation)

Explorers Presentation:







If I had to pick a psychographic group that I best fit in it would be Explorers and Mainstreamers. This is because I always like to have a challenge and love to try new things out. I love travelling and am curious. However, I tend to do things the way society would see as normal, so I do tend to follow what society has constructed as 'normal'. I don't really watch many arthouse 

Comments

Post a Comment

Popular posts from this blog

Introduction to feminism:Case study- Everyday Sexism

1) Laura Bates started the Everyday Sexism project because she realised that it was a  recurring  issue in her and almost every other women's life. Until speaking out about her experiences with others about the  sexual harassment  she gets, Laura thought it was normal due to everyone shutting her down and saying that women are equal now. However, she researched and found information that contrasts with the statement of 'women being equal' and decided to make website which enables people, men and women, from around the world to share their experiences. 2) The project links to the concept of  post-feminism  because it  unveils  the different forms of  sexual harassment  women get on a daily basis and how they experience this during a normal days  routine,  e.g. at their workplace or on their way home. In  Western societies  things are still  developing  and they still live in  patriarchy. ...
Read more

Blog task: binary oppositions and ideology

Image
1) One example of binary opposition I can suggest from watching this clip is  immigrants vs British people .  This is clearly illustrated as Nigel argues the point about  overcrowding  as a result of immigration and the general quality of life has gone down. Another binary opposition suggested from this clip is   rich vs poor . This is seen when Nigel makes the point about the upper classes being at a  disadvantage  because of overcrowding, but Russell makes the point about how money is not being distributed in an equal way and that the poor are also at a disadvantage because of this. Furthermore, another binary opposition in this clip is   immigration vs corruption . Russell mentions how people are worried about the  shortages of resources, taking away jobs, housing, not paying taxes  because of immigrants, but Nigel is the one who is really to blame because politicians are corrupt. One other binary opposition di...
Read more

'Reading an image'- Reebok

Image
Connotation The connotations of this advert is to promote that  brand  "Reebok". The character is more dominant, because its a large  image  of his face. This advert also shows a quote, which could suggest that its about  inspiration  and aimed at  inspiring  the  younger generation. Denotation The characters face is shown to show his  dominance .- he is looking straight into the camera to  engage with the audience.  There is also an image showing fingerprints, so his  identity is revealed. Target audience I believe that this advert is aimed at  younger males- teens and youths, who are into sports.  This is because the font of the writing is  unorthodox , so its almost  rebellious . This idea relates to the younger generation. It also shows the  brand identity  "Reebok". This brand is well known. The  typography  is  serif.  This is done to show how both the ...
Read more