Representation & David Gauntlett (Factsheet 72 and MM62): Blog task
1) A 'collective' identity is one that is primarily based around a collection of individuals who share a set of traditions, values and a similar understanding of the world that surrounds them. An example of this could be British people. They believe in the democracy and freedom of the press, these ideas have traditionally been embedded in British people. Any consideration of a 'collective identity' must take into account the role that representation, and by any extension 're-presentation' plays within the context of the construction of the media text.
2)
3) James May's Top Toys offers a nostalgic representation of Britain because it attracts an older demographic of people, these people are the ones who are more likely to feel loss or nostalgia. Due to being targeted at a slightly older audience means that the toys also become metaphors for the sense of Britishness that May explores, that feeling of 'nostalgia' or a feeling/longing for the past where life was perceived to be simpler. The nostalgia dwells on what Britain has lost in the modern world, such as community spirit, or the fact that video games have replaced real toys.
4) New technology has changed collective identity because it has enabled people to actively engage with content of the culture around them and then go on to use it as resources for their own cultural productions. Additionally, the creation of such hosting websites such as YouTube has allowed traditional passive audiences write original stories or songs about the shows they watch, make art or costumes based on the films they watch, edit videos or produce film parodies or do podcasts, develop websites or engage in a broad range of other expressive practices. Jenkins calls this new collective identity an interpretive community and labels fans as 'cultural producers' who are now actively using converging media like YouTube or Facebook.
5) David Gauntlett (2008) proposed the 'Make and Connect Agenda' to describe this new focus on identity. This is an attempt to rethink audience studies in the context of media users as producers as well as consumers of media material. He argues that there is a shift from a 'sit-back-and-be-told culture' to a 'making-and-doing culture' and that gaining dominance in creativity on the internet and other activities will play a role in changing how a collective identity is created.
6)Gauntlett argues that there is a shift from a 'sit-back-and-be-told culture' to a 'making-and-doing culture' and that gaining dominance in creativity on the internet and other activities will play a role in changing how a collective identity is created.
7) The Shaun Of The Dead Facebook group provides an example of Henry Jenkins' theory of interpretive communities online because these passive audiences have created something of their own using a hosting website, Facebook. The fans are able to share their experience of watching the film and supporting the identity created within it, so they are actively engaging with content of the culture around them (Shaun Of The Dead) and creating cultural productions of their own ( Facebook page).
MM62-Page 36
From the cartoon I have learnt that....
2)
- Food, in particular Fish and Chips/ Tea with biscuits.
- Multi-cultural
- The Queen
- Football
- London-Big Ben/Tower Of London/TFL
3) James May's Top Toys offers a nostalgic representation of Britain because it attracts an older demographic of people, these people are the ones who are more likely to feel loss or nostalgia. Due to being targeted at a slightly older audience means that the toys also become metaphors for the sense of Britishness that May explores, that feeling of 'nostalgia' or a feeling/longing for the past where life was perceived to be simpler. The nostalgia dwells on what Britain has lost in the modern world, such as community spirit, or the fact that video games have replaced real toys.
4) New technology has changed collective identity because it has enabled people to actively engage with content of the culture around them and then go on to use it as resources for their own cultural productions. Additionally, the creation of such hosting websites such as YouTube has allowed traditional passive audiences write original stories or songs about the shows they watch, make art or costumes based on the films they watch, edit videos or produce film parodies or do podcasts, develop websites or engage in a broad range of other expressive practices. Jenkins calls this new collective identity an interpretive community and labels fans as 'cultural producers' who are now actively using converging media like YouTube or Facebook.
5) David Gauntlett (2008) proposed the 'Make and Connect Agenda' to describe this new focus on identity. This is an attempt to rethink audience studies in the context of media users as producers as well as consumers of media material. He argues that there is a shift from a 'sit-back-and-be-told culture' to a 'making-and-doing culture' and that gaining dominance in creativity on the internet and other activities will play a role in changing how a collective identity is created.
6)Gauntlett argues that there is a shift from a 'sit-back-and-be-told culture' to a 'making-and-doing culture' and that gaining dominance in creativity on the internet and other activities will play a role in changing how a collective identity is created.
7) The Shaun Of The Dead Facebook group provides an example of Henry Jenkins' theory of interpretive communities online because these passive audiences have created something of their own using a hosting website, Facebook. The fans are able to share their experience of watching the film and supporting the identity created within it, so they are actively engaging with content of the culture around them (Shaun Of The Dead) and creating cultural productions of their own ( Facebook page).
MM62-Page 36
From the cartoon I have learnt that....
- Gauntlett suggests that audiences use the media to help construct their own identities
- Gauntlett suggests that audiences can make active choices on how to present themselves due to the nature of mass media.
- Gauntlett suggests that mass media texts offer a greater diversity of representations and identities
- Gauntlett explores the popular idea of masculinity 'in crisis' and concludeds that 'identities promoted to men are relatively constrained'
- Gauntlett illustrates that society views the media as 'triggers for experience and making things happen'
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